Who Is Taking Your Tradeshow
Promotional Items and Brochures?

Promotional items and brochures are two of the most significant costs companies incur when exhibiting at a tradeshow.

But did you know that 75% of all brochures and handouts never make it out of the exhibit hall and that 50% of what makes it to the attendee’s hotel room doesn’t make it back to the office?

When was the last time you actually bought a golf umbrella, a ballpoint pen, or a letter opener? Why should you buy them when you can go to any tradeshow and get them for free?

How many of the visitors who came to your booth, came for the freebies? How many of the brochures and handouts went to your competitors rather than to qualified buyers?

There is are two groups of people I call "Tradeshow Moochers" and “Tradeshow Garbage Collectors.” These are the people who go to every booth to get the “give-aways”, brochures, food, or to participate in “fish bowl” drawings.

Moochers and Garbage Collectors are not interested in you, your company or your products and services; they are drawn to your booth only because they want your “stuff”.

Moochers and Garbage Collectors not only take your promotional items and brochures, but they use up valuable time from you that you could use talking with qualified prospects.

From "How To Be A Tradeshow Superstar" by Michael T. Curtiss, CEO Thunderbird International Group

For additional information on how to be a more successful tradeshow exhibitor go to TradeshowMentors.com

The stupidity of some Tech Trade Shows

Well, I say. I'm going to call it Ceatec, without capitals as you will see this name all over the Internet and print publications. While reading a newswire press-release, I was stunned at what tech trade shows have become. Well, one thing's for sure, any man loves a woman.

Trade data shows world is past crisis: WTO chief

PARIS - Trade data shows that the world has emerged from the global economic crisis even though the rate of recovery varies from region to region, the head of the World Trade Organization said on Thursday.

Data shows world is past GFC - WTO

Trade data shows that the world has emerged from the GFC, though the rate of recovery varies.

Trade relations between Hoth and Mustafar? Lessons from fantasy worlds.

The law of comparative advantage shows the benefit of trade between regions with extremely different resources - and the costs of protectionism.

Scalpers flood Trade Me with U2 tickets, many at a higher price

Trade Me is being flooded with auctions for U2 tickets after the one-off show sold out in under an hour this morning